Use definite, specific, concrete language!
The surest way to arouse and hold the reader’s attention is by being specific. The greatest writers–Homer, Dante, Shakespeare–are effective largely because they deal in particulars and report the details that matter. Their words call up pictures.
language
Atlas Shrugged, and Said “Anyone Know a Good Joke?”
Ryan is a busy, successful guy who just turned 50. He’s had a long career that allows him to travel, drive sports cars, and have a beautiful home in a posh suburb of Atlanta.
When Ryan and I spoke, he was stressed about his job. He said he felt like a “road warrior” and that he was expected to make his boss look like a “hero.” He was tired of “soldiering on.” He spoke of his need to achieve like it was a quest, and said that he didn’t want to be “the bad guy” by failing.
Ryan’s troubles had taken on mythic proportions; he wasn’t just carrying the weight of his own world, his word choices showed that he was taking on epic roles — we’re talking the stuff of legends