Writing Tip #13 : A Unique Point!

This may be overly picky, but it never hurts to be precise. Are you using the word “unique” properly? It means “without like or equal,” so there can be no degrees of uniqueness.

Incorrect: It was the most unique dress I’d ever seen.
Correct: It was a unique dress.


Writing Tip #12: The Five-Step Blog Blueprint

Break it down!

Feeling overwhelmed by an idea that you can’t seem to wrangle onto the page? Try this 5-Step Blueprint when writing your blog:


Writing Tip #11: Video from South Park Creators

This is a great presentation from South Park creators Matt Stone and Trey Parker on plotting using the key words “but” and “therefore.” It’s brilliant. Watch it.


Writing Tip #10: Make Your Message Like a Lifesaver Candy

Think of your blog message as a Lifesaver Candy!


Writing Tip #9: Write It As It Is

I’m often amazed how easy it is to tell a story to someone else, but the minute we switch into writing mode, the same story dies on the page. Writing too often equals overthinking. This morning I was coaching my client Katie and we were both caught in this trap. She had an interesting story to use for her blog. As we worked on it together we kept getting lost in “crafting” sentences


Writing Tip #8: Tell The Story You Don’t Want To Tell

Tell the story you don’t want to tell.
Not that one.
The real one. The one that makes you blush. Or cringe. Or quake.
Go for the jugular.
Write the moment you f**ked up.
Or the instant your life changed.


Call The Midwife! I’m Birthing a Blog.

When I was pregnant with my first child I was enamored of the idea of using a midwife. I hired a seasoned professional named Lorna. But my son was breech and arrived via a scheduled C-section, so Lorna was replaced by an anesthesiologist, a surgeon, and a floating sea of faceless, masked nurses. I was disappointed that our preparations had been for nothing. Until I awoke one morning, groggy from morphine, to hear her arguing in the hallway with the pediatrician. She was refusing to let him give my son a shot that we hadn’t discussed.


Writing Tip #7: Terminal Prepositions

Terminal prepositions. Are they acceptable, or is the “rule” against ending a sentence with a preposition outdated? A Merriam-Webster editor clears up the confusion.


Writing Tip #6: Finding Your Message (Hint: Just Listen!)

Write about what’s really happening with you, not the polished version of what you wish were the truth. How do you know what that is?


Writing Tip #5: Story Is Everything

Story is everything! Begin your blog, article, newsletter, whatever you’re writing, with a personal story. Watch this short video to find out why.